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What happens when you crossbreed action heroes like Arnold Schwarzenegger or Clint Eastwood with your average family man? That would be 'Tough but Sweet', an emoji set made for the modern Chinese man. A man who is not only strong and courageous, but one who also takes care of his family and his home. Whether he's married, a boyfriend or a single father: he's the man you want to be.

The emoji tackles some of China's predominant social issues with tongue in the cheek humour. Its aim is not to judge or criticise but to inspire and highlight.

Tough but Sweet was launched the 12th of August 2017 and has been downloaded more than 10.000 times in it's first week. The set totalling 16 emojis is available worldwide on WeChat only.



Rocking baby late at night


Dad combing daughter's hair






Sexy cook






Opening jar SSJ style






Magic Laundry






Dad and son playing basketball






Flowery gift





Taking out the trash like a badass









QR Code directing to 暖男硬汉就是我 download page on WeChat





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