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Dutch Design. State. Waste. Teaser. Unwanted. Unasked. Promotion. Marketing. Publication. Costs. Sustainability. Print. Book. Price.

The state and waste of Dutch Design: a teaser of things to come

Yesterday I received a physical copy of the annual report of Stimuleringsfonds Creatieve Industrie in my mailbox. It's a 160 page book, full color, that looks and feels like your run-of-the-mill museum catalogue, just with more numbers.

I can't help but wonder why they went through the effort of sending me a physical copy of their annual report. I never asked for it nor checked a box on their website. Probably its nothing more than a marketing and PR attempt to land it on my bookshelf.

But how much paper, ink, cardboard, fuel, energy, time, money and effort (e.g. text writing, designing, etc) was wasted on this product that the majority of those who receive it will discard without a second thought? It's not even mentioned whether the paper they printed it on comes from a sustainable source. Why not just send us a digital copy?

For an organisation that stimulates quality and innovation in design, architecture and e-culture I expected a better policy when it comes to sustainability and waste.

Please try to lead by example next time SCI; innovate yourself and forget about physical annual reports. It's 2016 for crying out loud!

PS: The photo serves as an illustration. The catalogue will be discarded in a paper recycling bin.