Studio Max Senden

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Portfolio: Tough but Sweet

Project description

What happens when you crossbreed action heroes like Arnold Schwarzenegger or Clint Eastwood with your average family man? That would be 'Tough but Sweet', an emoji set made for the modern Chinese man. A man who is not only strong and courageous, but one who also takes care of his family and his home. Whether he's married, a boyfriend or a single father: he's the man you want to be.

The emoji tackles some of China's predominant social issues with tongue in the cheek humour. Its aim is not to judge or criticise but to inspire and highlight.

Tough but Sweet was launched the 12th of August 2017 and has been downloaded more than 10.000 times in it's first week. The set totalling 16 emojis is available worldwide on WeChat only.

Emojis

Feeding Time

GIF animation of a father feeding his baby
GIF animation of a father feeding his baby

Daddy's Little Princess

GIF Animation of a father combing his daughter's hair
GIF Animation of a father combing his daughter's hair

Chef Extraordinaire

GIF Animation of a father cooking
GIF Animation of a father cooking

The Legendary Opener of Jars

GIF Animation of a father trying to open a jar
GIF Animation of a father trying to open a jar

Doing the Laundry

GIF Animation of a father doing the laundry
GIF Animation of a father doing the laundry

Basketball Champion

GIF Animation of a father playing basketball with his son
GIF Animation of a father playing basketball with his son

Flowerly Love

GIF Animation of a father giving flowers to his loved one(s)
GIF Animation of a father giving flowers to his loved one(s)

Taking out the Trash

GIF Animation of a father putting out the trash
GIF Animation of a father putting out the trash

QR code / Download on WeChat

QR code needed to download the emoji set on WeChat
QR code to download the emoji set on WeChat